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Select Mating Service: Continual Growth is Unmatched in the Industry
February 10th 2011

PLAIN CITY, Ohio, Feb. 10, 2011 — Already the most widely accepted mating program in the world, Select Mating Service™ (SMS™) continues to have persistent growth that is unmatched in the industry. In 2010, more than 4.6 million cows were mated in North America, setting a new record for SMS. For more than thirty-five years, SMS has been building better cows throughout the world with its nearly 80 committed genetic consultants whose dedication and passion are to improve the herds of Select Sires’ customer-owners.

“The success of the SMS genetic business plan is measured by our customers’ satisfaction and by the caliber and dedication of our professional genetic consultants,” stated Lon Peters, vice president of dairy sire product services and international for Select Sires. “The value of inbreeding management, recessive gene protection, corrective matings for added longevity and the selection of the right sires to meet herd goals are the key elements to our service. In addition to helping our customers improve profitability within their herds, SMS provides a much needed time savings option for the busy lives of our customers.”
The professional consultants use research, computerized analysis, cow knowledge, experience and a good relationship with dairy producers to make the correct selection of sires to meet breeding goals, one corrective mating at a time. With a watchful eye on industry trends and customer needs, Select Sires continues to modify SMS to fit with the improved genetic research and changing industry.
To learn more about SMS, contact your local Select Sires representative or visit the Select Sires web site today.

Based in Plain City, Ohio, Select Sires Inc. is North America’s largest A.I. organization and is comprised of 10 farmer-owned and -controlled cooperatives. As the industry leader, it provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying dairy and beef producers with North America’s best genetics at a reasonable price.

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