Programs/Services - Select Mating Service™ (SMS™)

Getting cows bred is only half the battle. Developing a herd of cows with the type and production you demand is equally as important and is the goal of the world’s most trusted mating program, the Select Mating Service™ (SMS™). Professional evaluators use research, computerized analysis and cow knowledge to build better cows, one mating at a time through the SMS. Now in its 35th year, SMS is performed by highly trained, experienced evaluators who have decades of experience in the industry. In 2007, more than 6.8 million mating recommendations were provided for cows and heifers across the U.S.

SMS (Select Mating Service) Evaluators
David Sarbacker, Edgerton, WI
Ole Thompson, Viroqua, WI
Bill Langel, McFarland, WI
Eric Westphal, Byron, WI

Brian Coyne, Sun Prairie, WI


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